masa
rethinking social isolation
masa
by
by
juan &
tewelde
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is an initiative aiming to dissolve social barriers between people — by fostering genuine human connection(s) — across a compass of differences.

social isolation definition

"A state in which the individual lacks a sense of belonging socially, lacks engagement with others, has a minimal number of social contacts, and they are deficient in fulfilling and quality relationships."

— Shvedko et al., 2018

the process
masa: a capstone project

Our process began with one-on-one walks in Pittsburgh, where strangers met in public and shared stories of loneliness, fear, resilience, and belonging. These intimate conversations revealed a core truth: people are willing to be vulnerable — even with strangers — if the conditions feel safe.

insights
01
Loneliness is a social stigma — admitting that you are lonely is a demerit in society.
02
Presence Doesn’t Equal Connection
03
Anonymity Can Be a Gateway to Depth
04
a Fear of Others and lack of trust in strangers is a barrier for meaningful connection.
05
Intrinsic Motivation Drives Participation
06
Conditions for Connection
07
Desire for Collective Experience
masa method
phase i: a walk

Individuals meet with one of us at masa to practice vulnerability with a stranger. During a walk and while carrying an unstructured conversation, participants are invited to share their stories.

masa method
phase i: a walk

Participants are invited to return, but this time as a group — rather than individually. They come together to practice vulnerability in a safe space, alongside others they might otherwise have never met. They open up, listen, and step out of isolation.

project goals

Primary Goal:

Bring people together across their differences:

Secondary Goal:

Create experiences where strangers feel safe enough to share personal stories and be exposed to different worldviews.

testimonials



The whole moment stood out because of the sense of safety yet vulnerability I felt the entire time. Coming together over a meal and drinks to just be real with each other. Gosh, that felt really good to me.

"

To be concise, I would say that it meant a lot to share a table with people who were so eager to both share about themselves and to inquire into my life.



It was amazing and eye-opening to see the things that can happen when we let our guard down and immerse ourselves in what truly was/is an extremely safe space.

invitation

Tired of surface level conversations? Do you want to step outside of your bubble in a safe space to do so?

Come participate in an experience that will expose you to a different way of seeing the world. Start by embracing vulnerability and sharing your story with us.

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Join a network of strangers choosing to step outside their comfort zones and come together with others that they would otherwise never meet.

our mission:
Design and curate experiences that bring humans together across their differences.

project timeline

/ before capstone

during
winter—
2024

masa took its first of many steps.

At the time, the divisive undertones of our nation’s social climate posed an interesting question to Juan. Outside of his accustomed social circles, would he be able to mutually empathize with strangers, across any social spectrum?

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project timeline

/ capstone [winter—2025]

capstone
— winter

Coding Oral History Narrations

We split the 13 narrations between the two of us and thoroughly listened to each and every story attentively. Taking note of any and every important topic mentioned that the narrator intentionally — or unintentionally — deem.

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about
juan
title
Founder and Creative Director @ masa
bio
Queer Mexican Architect turned Human Centered Designer. Founder of Conscious Intervention: an experimental design studio that listens, rethinks, redefines, and reimagines issues in society.

Completing a Masters of Science @ the University of Washington — studying Human Centered Design & Engineering
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about
tewelde
title
Design Director @ masa
bio
Seattle raised Experience Designer, currently leading the Experience Design @ masa.

Completing a Masters of Science @ the University of Washington — studying Human Centered Design & Engineering
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